Comparative analysis of the txm business infographic: the use of visual tools to aid in the design creation process

Abstract

Infographics were born to represent information, seeking to unite text and images to make information more straightforward to understand its context. Considering everything infographics represent in this informational society, we propose, based on a study of the elements that make up infographics, to validate the infographic referring to the TXM Business Methodology developed from another methodology used for brand creation and management TXM Branding. The primary purpose of creating such an infographic is to make information accessible to visualize the complete methodological process. Thus, the objective of this article is to analyze, based on the literature, the composition of the infographic of the TXM Business methodology in its two versions, allowing us to trace a relationship between them concerning their graphic elements. Therefore, to analyze and compare the two versions of TXM Business infographics, it was necessary to understand infographics and research construction methodologies to subsequently relate these learnings to the infographic and analyze it for future validation. The results point to a balanced composition that highlights the main approaches and information of the Methodology. The final object can be improved by understanding the field of infographics.