Comparative Analysis of SAAS Model and NPC Integration for Enhancing VR Shopping Experiences

Abstract

This article examines the incorporation of the Shopping Assistance Automatic Suggestion (SAAS) model into Virtual Reality (VR) environments in order to improve the online shopping experience. The SAAS model employs sophisticated deep learning methods to offer customized product recommendations, which are conveyed by non-player characters (NPCs) via voice-based interactions. Our goal is to develop an interactive shopping experience that replicates real-life interactions by integrating AI-powered recommendations with immersive VR technology. We gather and standardize data from several open commerce databases, such as Amazon Product and Customer Reviews. The SAAS model, in conjunction with GPT-3, BERT, and T5, undergoes training and testing to evaluate its effectiveness across multiple criteria. The results demonstrate that the SAAS model surpasses other models in delivering contextually aware and pertinent recommendations. The integration process outlines the specific steps involved in capturing, processing, and transforming user interactions in virtual reality (VR) into vocal suggestions provided by non-player characters (NPCs). This strategy improves customization and utilizes the immersive features of virtual reality to effectively engage people. The results of our research establish a higher standard for e-commerce, with the goal of enhancing the user experience of online purchasing by making it more instinctive, engaging, and pleasurable.