Abstract
ABSTRACT This study compares the returns and standard deviations of the stock list of service businesses during a five-year period, from 2019 to 2023. In order to help service industry investors balance risk and reward in their investment decisions, the study intends to offer insightful information. Using a descriptive research design, secondary data from journals, papers, and the NSE website are used. The data is analysed using statistical methods including standard deviation, beta, and returns. The goals are to compare the accomplishments of healthcare companies, evaluate risk tolerance, look at average returns, and suggest investments for investors. The results provide investors who want to maximize their investment returns in the service sector with practical advice. The research looks at how different services compare to one another.
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