Abstract

This paper systematically listed out the theoretical background, core elements and research paradigm of quantitative analysis and case study, composed comparative analysis of two research methods from sixteen key elements. Summarized three principles and six structural steps of quantitative analysis and case study writing, and deduced the development of Chinese management research methods, which provides more choices of research methods and paradigms for grasping the future fusion trend of quantitative analysis and case study. This also provides a solid foundation for helping beginners and researchers in the field of management to improve the comprehensive application ability of quantitative analysis and case study, and provides a useful reference for future management research rooted in Chinese situation to develop in the direction of local theory and leading management practice.

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