Abstract
Nowadays, because of the popularity of basketball, there are now two basketball organizations. One is NBA and the one is CBA. In today's highly developed sports commercialization, the NBA (national basketball league) is undoubtedly one of the most influential in many sports business brands, whether from the ratings, advertising profits, or it to the leading role of related industry chain, the market value of the NBA almost no the business giant can match. No matter how the world economic situation changes, people love the NBA. This is not a wonderful sports game can achieve business myth, outside the NBA field has an outstanding business operation team and perfect and careful operation system, the operation system properly embedded in the background of American society, culture, makes the sports business activities and big culture atmosphere positive interaction, to create the sports evolution for business, business rise Huawei culture model of success. However, in contrast, the CBA is more inferior than the NBA, which is closely related to the marketing strategy, inseparable. The following section analyze and compare the respective marketing strategies of NBA and CBA organizations and make suggestions for this. This research is in order to help the CBA to take a better development path to some extent.
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