Comparative analysis of future specialists' image formation in military and civilian institutions of higher education

Abstract

The article analyses the essence of the scientific definition of "image" from the standpoint of different scientific approaches. The image has been considered as a holistic reflection of an individual, containing a set of external (verbal, kinetic, environmental) and internal (knowledge, skills, abilities, attitudes, values, self-esteem) factors, personal qualities and means of self-presentation. In order to study the level of image formation of future specialists-managers, a diagnostic study was conducted on the basis of Ternopil Volodymyr Hnatiuk National Pedagogical University and Bohdan Khmelnytsky National Academy of the State Border Guard Service of Ukraine, The object of the study were 97 Master's students of I-II courses of Specialty "Public Management and Administration"; the method "Evaluation of the image" (according to V. Shepel) was used to identify the level of satisfaction of the components of image and the method "Evaluate your image" (according to J. Jaeger). The training program "Image of a specialist" aimed at the formation and development of image was developed and tested with participation of students and cadets.