Abstract
Introduction:The quality of transit services has long been recognized as a significant factor affecting passenger behavior and station quality. The objective of this paper was to compare the environmental graphic designs for passengers’ decision to choose walking ways in subway stations of Bangkok Metropolis, Thailand.Methods:It uses the multi-stage sampling approach at various forms of station entries-exits and traffic statistics of service usage by passengers. The forms of station entries-exits can be divided into four types: 1) Silom Station (2-way exits), 2) Sukhumvit Station (3-way exits), 3) Huai Khwang Station (4-way exits), and 4) Phahon Yothin Station (5-way exits). Questionnaires were used to collect data from 445 passengers, using Likert Scale and t-test/ANOVA. The comparative analysis of directional signs was conducted with three factors as follows; 1) signs with 1-point location, 2) signs with 2-point locations, and 3) signs with 3-point locations.Results:The results found the signs with 2-point locations could provide additional information about the places and were suitable for the general environment of all stations. However, when adding further information about the places on the signs with 3-point locations, some limitations were found regarding the passengers’ need for location information with a complex physical environment of the station. Also, when considering the passengers’ attributes and behaviors, it was found that they also affected the environmental graphic design significantly.Conclusion:The research findings can be used as information for the environmental graphic designers to develop wayfinding system to improve for passengers’ travelling in mass transit stations.
Highlights
The quality of transit services has long been recognized as a significant factor affecting passenger behavior and station quality
Based on survey data of the passengers that were familiar and unfamiliar with the subway route, the results showed that there were differences in the physical environment of the environmental graphic design, path directional signs that influent over the decision making on route selection of the passengers [9]
A comparative analysis between the passengers’ levels of need for location information and each different factor suggests that every factor has a relationship showing differences in terms of the need for location information with environmental graphic design of directional signs to assist the decision making for wayfinding in subway stations of the Metropolitan Rapid Transit, Chaloem Ratchamongkhon Line as follows; Issues related to the physical environment influence the behavior of travelling
Summary
The quality of transit services has long been recognized as a significant factor affecting passenger behavior and station quality. The objective of this paper was to compare the environmental graphic designs for passengers’ decision to choose walking ways in subway stations of Bangkok Metropolis, Thailand. Images, or characters that are used to represent the details of an idea [1] and convey specific information [2]. Designing means fixing a problem [3]. Graphic designing means fixing a problem using images, colors, and characters to convey complex information so that it can be quickly and understood in the same way and to convey the information to a large target group by reading [2, 4]. Signage is a part of the environmental graphic design which guides people in large and complex areas to reach their destinations by using a directional graphic system [5]. Designing them adequately and appropriately is necessary as
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