Comparative analysis of domestic and foreign tourists' perceptions of destination service quality: Evidence from the Buddhist Circuit in India

Abstract

The Buddhist Circuit holds significant spiritual, social, cultural, and economic value and attracts a diverse range of tourists. Understanding the perceptions of tourists regarding the destination service quality is crucial for enhancing the overall tourism experience. This study aims to conduct a comparative analysis of domestic and foreign tourists' perceptions of destination service quality in the Buddhist Circuit of India. A quantitative approach was employed, utilizing a structured questionnaire to collect data on tourists' perceptions of destination service quality. Four -hundred thirty two tourists were surveyed to determine their perceptions of destination service quality. The data was analyzed using statistical techniques to uncover similarities and disparities in the perceived attributes of destination service quality. The findings of the research reveal that tourists generally had a positive perception of the overall destination service quality in the Buddhist Circuit. The findings of the study contribute to the existing literature on destination service quality and provide valuable insights for destination managers, policymakers, and tourism stakeholders.