Abstract

The events of the Russian-Ukrainian war caused the world grain value to soar, and resulted in a crisis for domestic economic actors, such as Small and Medium Enterprises. Small and Medium Enterprises with wheat bread products are also affected in the form of a decrease in net profit, by reducing their production level. This study aims to analyze the potential of sorghum commodity as an alternative form of transition from wheat commodity. The treatment of updating this research from before is to include the amount of quantity as a form of added value beside increase in net profit income. This research is also expected to provide results of suggestions for improvement, and evaluation of downstream economic research in the business world. Analysis of research with downstream principles and alternatives using sorghum, as a substitute for wheat commodities found in 2022 (October - December) and 2023 (January - March ) shows an increase in achievements in 2023. This is because the sorghum commodity produces a higher added value in the quantity of flour. the results of the study also show profit conditions, namely based on the calculation of net profit income showing a significant increase in net profit in 2022 (October - December) to 2023 (January - March).

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