Abstract
The aim of the present study is to investigate the Corporate Social Responsibility policy of popular hotel brands. The study followed a content analysis approach to collect and investigate the (CSRP) of the hotel brands through reliable data collected from the company website and the publications. The study also compared the involvement of the CSRP between Indian and Foreign Hotel Brands. The findings of the study provided a comprehensive framework for CSRP. The study results indicate that CSRP was focused on nine areas such as education, skill enhancement, restoration, livelihood support, social problems, support to government policy, environmental protection and conservation, extended support and community development. The results of the present study will help to conduct empirical research among the stakeholders of the hotels to know the effectiveness and the outcome of the CSRP. It is imperative that the hotel brands should involve all the stakeholders in the CSRP to provide a holistic contribution and gain a competitive edge from such policies. The present study is exclusively focused on reporting the contemporary CSRP followed by the hotel brands. The study also provides a recommendation to broaden the CSRP to achieve optimum results.
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