Comparative Analysis of Consumer Preference and Buying Patterns- Evidence from Indian Automobile Industry

Abstract

This study provides the reasons for the consumer buying process of Indian automobile industry .It is noted that Maruti Suzuki expects Indian passenger car market to reach four million units in 2020 from 1.97 million units in 2014-15. The Hyundai motor India Ltd has stated that India is a key market for the company, not only in terms of volumes but also as a hub of small products for exports to 92 countries. In this background, this article examines the customer satisfaction for the Maruti Suzuki and Hyundai Car Industry. The study found that the automobile companies if wants to retain their customer for long, should focus on appropriate marketing mix. The comparative study states that Maruti Suzuki have better network than Hyundai. The conclusions of this study enrich the options available to deal with customer satisfaction with innovative strategies.