Abstract
Fortune 500 PR departments appear to perform more product image studies compared to company image studies. Other recent managerial implications indicate they rely heavily on outside PR firms for assistance and have been downsizing internally. Their function is separate from Advertising and Marketing in the majority of firms, with their budgets averaging about 118 those of the Adver- tising departments. Most companies have small (ten or fewer em- ployees) PR departments.
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