Abstract
The formulation and progressive evolution of a coherent company philosophy underpins all of a company’s activities. It is responsible for the attitude which employees are encouraged to adopt towards the manufacture of the company’s products and towards customers, suppliers, and each other. For a philosophy to be credible, a company’s activities must be seen to be derived consistently from it. In its most basic form a company philosophy is a positive statement of the approach adopted towards the challenge of staying in business.
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