Abstract
The objective of this paper is to identify key expressions appearing in scientific papers related to the management of company performance and its analysis. There are various ways of looking at the evaluation of performance of a company. Most commonly they fit into the following categories: financial, social, environmental, and global. Based on a study of several papers and publications in the field of company performance evaluation a list of key words and expressions was set up. These were then evaluated for number of occurrences in google.com search engine in 5-year intervals from 2000 to 2020 included. Similar measurements were done with the google trends tool where monthly “popularity” is measured by the companies own index since 2004. Results show an increase of popularity in social and environmental performance evaluation. Approaches such as the Triple Bottom Line reporting and the Global reporting initiative gain volume in terms of publications on the internet. They are likely to be complemented by tools/approaches related to sustainability and RMSE and ensemble model methods.
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