Abstract

This chapter is an approach of the theory of strategies and strategic management, and it deals with issues such as companies' strategies and policies, companies' managerial strategies, companies' strategies systems, strategic alternatives and their classification, evaluation and control of strategies, stakeholders and their role in preparing companies' strategies, companies' sustainable development strategies, etc. The complexity of the industrial companies' activities and the different concepts of managers and management specialists have led to the existence of divergences on the concept of company policies and managerial strategies. All these opinions, however, differentiate the company policies from the company strategies. A special role is to prepare companies' sustainable development strategies, as the chapter points out that an industrial company can have sustainable development only if it has its own strategy regarding its development.

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