Abstract
Along with the globalisation of the contemporary world economy, we may also speak of a globalisation of the market, where the company must capitalise its industrial products. This chapter particularly deals with the industrial companies' activities under the conditions of the competitive market economy. It addresses aspects relating to market under globalisation, competitive development of companies under global economy, companies' growth “in waves” under a globalised economy, companies' internationalisation under global economy, companies' rating under the current market economy, etc. This chapter gives special attention to the analysis of communication models and to the influence that they have on industrial companies' management.
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