Community Service Activity Program through Economic Digitalization for Salted Egg Entrepreneurs in Kampung Bebek Candi Sidoarjo

Abstract

The potential of the Kebonsari creative tourism area is very prospective, namely the use of local characteristics, namely the potential for laying duck farming in Kebonsari Village, Candi District, Sidoarjo Regency, has decreased. 67,500 eggs per day reduced to 27 farmers. From 2016 to 2021 the average productivity is 700 eggs per day. This decrease was triggered by changes in land use from rice fields to settlements and the construction of the outer ring road of Sidoarjo east. The purpose of the Community Service program in Duck Village, Candi Sidoarjo is the development of village entrepreneurs for duck and salted egg farming based on cooperatives and digital markets. For entrepreneurial intervention activities, the Development of Cooperative-Based Duck and Salted Egg Livestock Entrepreneurs and Digital Markets in Duck Village, Candi Sidoarjo, is divided into several activities as follows: 1) Growing joint business patterns in the village through cooperative institutions.. 2) Pioneering market access for village businesses wider. 3) Market access is sought to be able to pioneer services for the needs of local communities, neighboring villages, sub-district markets, districts and supply certain special needs such as factories. 4) Pioneering digital market and live market. The digital market is a pattern according to technological developments that is important for business actors to access. Business development will be greatly helped by the digital market network. Digital market pioneering is a must to seize a very open market niche. The results of the Community Service program that have been achieved include 1, business legality for MSEs that do not yet have a business license 2. E-commerce for salted egg MSEs 3. Rebranding with product packaging 4. Articles in international journals.