Community resilience through entrepreneurship: the role of gender

Abstract

PurposeThis paper aims to contribute to entrepreneurship theorising by highlighting the salience of feminine caring positions in creating novel entrepreneurial roles and investigating how these roles contribute to community resilience. Using a critical feminist economics lens, alternative conceptualisations of the economy are expanded upon to reveal how an economic externality influences entrepreneurial discourse, gender roles and community resilience.Design/methodology/approachIn this interpretive approach, empirical evidence is drawn from six months of intensive ethnographic research with 20 tourism handicraft micro-entrepreneurs in Crete and Epirus, Greece, in 2012 and hence in the context of a macroeconomic crisis. Ethnographic interviewing and participant observation are used as the methods to achieve the research objectives.FindingsThematic analysis is used to investigate how gender roles and entrepreneurial roles interact and how this interaction influences community resilience to an economic crisis. Using the critical theory to critique neoclassical economics interpretations of entrepreneurship, it becomes evident that politico-economic structures perpetuating feminised responsibility for social reproduction configure feminine entrepreneurial roles, and these roles have a positive effect on increasing community resilience. By conceptualising entrepreneurial involvement as being primarily for community gain, participants highlight how feminine entrepreneurial discourse differs from the neoclassical economics entrepreneurial discourse of entrepreneurial involvement being primarily for individual gain.Social implicationsThis paper contributes to theoretical advancements on the role of gender in entrepreneurship and community resilience by investigating the entrepreneurs’ gendered responses to an exogenous shock. Providing insight into the role gender has in entrepreneurial adaptation and sustainable business practices means that new policies to combat social exclusion and promote rural development can be formulated.Originality/valueThe theoretical interplay between gender and entrepreneurship is investigated from a novel angle, that of critical feminist economics. The relationship between feminised interpretations of entrepreneurship and community resilience is brought to light, providing a unique insight into entrepreneurial resilience.