Community Newspaper as a Tool for Community Development: A Readers’ Perception Study of Idikelethu Newspaper in Alice, Eastern Cape, South Africa

Abstract

This paper evaluates readers’ perceptions of Idikelethu newspaper as a tool for community development, particularly in Alice, in the Eastern Cape Province of South Africa. Data was collected from two focus group discussions that were held in the areas where Idikelethu newspaper has high readership rates. The findings revealed that development-related issues such as health awareness, education and community safety, among others, are regularly addressed by this community newspaper. Based on the findings and analysis of data, this study concludes that Idikelethu newspaper contributes in many ways to the development of its readers and Alice community in general. It is anticipated that the findings of this paper will play an important role in assisting Idikelethu and other community newspapers to function better as agents of community development.