Community media in the United States: Fostering pluralism and inclusivity in challenging times

Abstract

For most Americans, public service media (PSM) are synonymous with National Public Radio for radio and audio and Public Broadcasting Service for television and video. However, these national services do not fully circumscribe the PSM sphere in the United States. US community media are non-commercial, locally controlled outlets that produce content intended for local audiences, most often focused on local concerns associated with housing, education, government and the arts. This study provides an overview of the present state of community media in the United States. It draws on a variety of sources, including data from the industry, and from the professional press, as well as a series of extensive informational interviews with community media leaders around the United States. The subjects include representatives from community radio and community television outlets that serve urban, suburban and rural markets. After compiling and analysing the quantitative and qualitative data, several key indicators emerge that help to describe the current state of community media in the United States and point towards challenges and opportunities ahead for the sector.