Community Local Wisdom and Efforts to Create Quality Marine Tourism

Abstract

Marine tourism has the potential to develop various activities because it is supported by nature, culture and tourist activities. However, coastal and marine areas are vulnerable to damage and over exploitation. Various problems encountered in coastal and marine areas, such as garbage, damage to coral reefs, excessive fish management, social problems, conflicts of interest or limited governance. Local wisdom has a fundamental role as a way of life for people in preserving civilization. Likewise, the roles and efforts of stakeholders to participate in contributing to monitoring and providing protection for coastal and marine areas so that they can provide sustainable benefits. This research uses a mix of quantitative and qualitative methods, especially the explanatory sequential mixed method. Data were analyzed using descriptive qualitative, Importance Performance Analysis and Customer Satisfaction Index. Data were collected by observation, questionnaires, and interviews by raising several cases in Indonesian territory related to local wisdom from a cultural perspective, the role of NGOs from a nature conservation perspective, and tourism assessment from a tourist market perspective. Local wisdom from a cultural perspective, a community that has potential and a central role in conservation and preservation efforts, resource development and science and technology that can be passed on to the next generation based on knowledge, values, skills, resources, decision-making and local solidarity. Stakeholders in terms of nature protection have a major role and potential contribution by supporting, implementing, advocating, engaging and influencing, and having a high commitment to realizing responsible and sustainable tourism. From a tourism point of view, it has several weaknesses related to the quality of tourist attractions in indicators, management, amenities and value for money, so that efforts are needed to improve the quality and variety of products, professional management, and various tourism activity innovations that have the value of novelty and meaningfulness for tourists.