Abstract
For me the term ‘pyramid selling’ conjures up a picture of back street Cairo, with wily Arab entrepreneurs trying to con gullible tourists into buying a bit of the old Tutankhamens. The image is not totally inappropriate, as Consumer Affairs Minister, Michael Howard, warned when launching a new leaflet on Pyramid selling issued by the Department of Trade and Industry: ‘…get‐rich‐quick schemes which do not depend on getting out and selling a good product can end in disappointment and disaster for many people’. The new leaflet answers the most common questions about pyramid selling and outlines the statutory provisions governing such schemes. Copies can be obtained free from your local Trading Standards Department or direct from DTI Headquarters Library, Ashdown House, 1–19 Victoria Street, London SW1H0ET.
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