COMMUNITY EMPOWERMENT TOWARDS WORLD HALAL TOURISM IN CREATIVE VILLAGE OF SUKARUAS TASIKMALAYA

Abstract

Journal of Economic Empowerment Strategy (JEES)Vol. 5, Number 1, February 202213COMMUNITY EMPOWERMENT TOWARDS WORLD HALAL TOURISM IN CREATIVE VILLAGE OF SUKARUAS TASIKMALAYADewi Astuti1, Anton Minardi2, Rizki Aditya Surya Prathama31,2,3Department of Social and Political Sciences, UNPAS, Bandung, Indonesia1dewi.mudji@gmail.com2abdurrahmananton1975@yahoo.com3rizkyaditya@iwu.ac.idAbstractHalal tourism is currently one of the leading sectors expected by the government and a top priority in the economy sector.This policy is strongly supported by available data and facts.As reported by a tourism research institute Lonely Planet.Minister ofTourism Arief Yahya said that in 2019 Indonesia is targeted to be ranked first as a world halal tourist destination as well as being the friendliest destination for Muslim tourists according to the Global Muslim Travel Index (GMTI).These achievements must be further improved by internationalizing the halal tourism industry in Indonesia. Therefore, this research is very relevant to realize these achievements.Sukaruas Creative Village which is located in Sukaraja Village, Rajapolah District, Tasikmalaya Regency is a village in West Java which has characteristics where the community has creativity which is used as the main capital in building the economic resilience of the community.The main objective of this research is to empower the people of Kampung Sukaruas to become one of the halal tourism destinations in Indonesia.In this study, the method used by the research team is a descriptive method with a qualitative approach.The attention of the District Government and the Provincial Government to the development of the Sukaruas Creative Village community through the tourism office is to build a Creative Village empowerment center as a place for discussion and consultation between Small and Medium Enterprises and village and district officials.The results shows that the economic and tourism potential based on local advantages in the Sukaruas Creative Village consists of handicraft industry activities that produce various kinds of souvenirs and also educational tours offered to visiting tourists