Abstract
Pemalang is one of the sub-districts in the Pemalang district which has considerable fishery potential. One area of business is the processing of fisheries. Products in each group vary, such a fish thrown, salted fish, fish cake, and fish chips. Identifying the problem hasn’t added to the variety of fisheries processing products. Packaging is less attractive. The purpose of research is to increase knowledge, skill, and attitude through outsourcing activities about product diversification and the marketing strategy. The study was carried out on 2nd March – 15 Mei 2020. Counseling methods with group meetings, demonstrations of tutorials, lectures, and group discussion with the aim of Wanita Gemari Poklahsar. Counseling activities include (1) diversification of processed fish, (2) marketing strategy through packaging designs, and (3) counseling about online marketing. The T-test conducted with SPSS shows a significant value of 0,000, which indicates that the counseling activities have a substantial effect on improving the aspects of respondents’ knowledge, skills, and attitudes.
Highlights
Pemalang is one of the sub-districts in the Pemalang regency that has considerable fishery potential
The result of the identification of processing group problems in this preliminary study is the limited variety of processed fish products caused by the fishery households is the little variety of processed fish products
The ability to make varied products through the right technology can be used to increase the income of fishery households [3]
Summary
Pemalang is one of the sub-districts in the Pemalang regency that has considerable fishery potential. Pemalang sub-district has 54 fishery households (RTP) that strive in the field of fish processing. The result of the identification of processing group problems in this preliminary study is the limited variety of processed fish products caused by the fishery households is the little variety of processed fish products. The cause of the problem was that the fishery households didn’t yet know the variation of fishery processing products. The ability to make varied products through the right technology can be used to increase the income of fishery households [3]
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