COMMUNITY CAMPAIGN IN THE POLITICAL MEME “NYELENEH COMMUNITY” IN 2019 PRESIDENTIAL ELECTION

Abstract

Purpose of the study: This study aims to analyze one of the phenomena that happened on Indonesia election 2019, usage of internet meme for political campaign to boost some candidates popularity, but the concentration of this study is memes of unique community that make declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin.
 Methodology: This study uses an Expreslanatical case study method using a qualitative approach. This study highlighted the political meme "nyeleneh community" in the 2019 presidential election. In content analysis, qualitative media of all types of data or documents analyzed are often referred to as "text" although not always in written form, but can also be images, moving images, music, articles, and others.
 Main Findings: The results show that the use of social media is very important during the 2019 General Election campaign, the existence of social media is considered as a "sexy" communication media to get the votes, as a medium to communicate or delivery the candidates’ vision and mission and also as media to interact with their supporters.
 Applications of this study: Memes of a unique community called “Nyeleneh Community” that make the declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin.
 Novelty/Originality of this study: Meme presidential election 2019 circulates on social media more than a regular meme. Through visual images as well as words, packed with satire style creates a humorous atmosphere that becomes catharsis amid the contestations of presidential election 2019. The level of creativity in making memes increases rapidly which indicates a growing interest in the participation of public elections. Political communication activities on social media in Indonesia have spread to the wider community and need a serious review to understand the map which provides references to stakeholders to create a policy.