Community building and fan relationship maintenance of football clubs through social media interaction on non-Match days

Abstract

This article focuses on social media platforms such as Facebook rather than traditional media such as newspapers, magazines, and radio. Additionally, match day in these articles is defined as a day on which a football club has a league, cup, or relevant friendly match. Because during the season, in general, the same football club has two round time intervals in 7 days or less, the non-match days between two games for this research is not typical, so in this article, the authors will only analyze the non-match days which contains the winter break, international football match days, times between two seasons as well as the special period (such as the league during the lockout due to pandemic).