Community-based tourism management in Santen Beach, Banyuwangi

Abstract

Community-based tourism management is a tourism activity where local communities have control over the management of tourism activities and as a result the benefits can be felt by the community. Community-based tourism management is one method of community development. The purpose of this analysis is to describe, analyze the factors and formulate the formulation of community-based tourism development to realize sustainable tourism development. The data obtained were analyzed by correlation analysis to examine the relationship between different factors. The next step is to use SWOT analysis to get a formulation of community-based tourism development strategies. The results show a significant relationship between social factors with environmental factors and social factors with economic factors. Based on the SWOT analysis, Santen Beach in Banyuwangi is in the first quadrant of the Cartesian diagram with the suggested management strategy is the SO (Strengths-Opportunities) strategy. The steps formulated in using force and taking advantage of opportunities are (1) increasing tourism promotion to prospective visitors who like beach tourism; (2) encouraging the formation of tourism management organizations with active community participation; and (3) utilizing the potential along the coastal entrance and along the coast as the development of tourist attractions that can increase tourist visits.