Abstract
Thailand’s tourism is one of the primary revenues generating industries because of its geographical and richness of natures & cultures. However, some remote destinations require development such as routes, tourism products, and markets. Therefore, the aims of this study are to examine logistics of community-based tourism (CBT) destinations and identify key success of CBT logistics. The inductive method was applied for the insight details and fostering by the quantitative including on-site survey, participants observation, in-depth interview, focus group, Participatory Rural Appraisal (PRA) with tourism stakeholders were conducted. Whereas the questionnaires were served for quantitative methods. The data was collected from 721 tourists onsite. The content analysis and Geographic Information System (GIS) were administered analyzing the qualitative data. On the other hand, the structural equation modelling was applied for a quantitative approach. The result revealed that CBT in the top north of Thailand was faced with logistics problems especially in aspects of accessibility and amenities in the travelling route. Thus, this paper presents a model of CBT logistics management in relation to the Greater Mekong Subregion GMS region.
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