Abstract

This study aims to examine the direction of blue economy development in the Segara Anakan Lagoon, Cilacap Regency. This research uses descriptive qualitative method with SWOT analysis. The sampling technique used in this research is purposive sampling technique. Data collection techniques used were field observations, in-depth interviews, documentation, and literature study. This study adopted Miles and Huberman’s data collection which consisted of three activities, namely data reduction, presentation, and drawing conclusions/verification. The results showed that there were 6 villages and/or sub-districts which were the research locations because they were located in the Segara Anakan Lagoon area, namely: Kutawaru Sub-District, Tritih Kulon Sub-District, Klaces Sub-District, Ujung Gagak Sub-District, Ujung Alang Village and Panikel Village. Some of the blue economy activities carried out by the community without destroying the mangrove ecosystem in its development are 8 strength factors, 11 weakness factors, 7 opportunity factors and 9 threat factors.

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