Abstract
This research examined community acceptance of policy instruments that could be used to promote ongoing maintenance of domestic rainwater tank systems. Using an online survey of 533 tank owners in South East Queensland, Australia, the research investigated four sets of factors that influence policy acceptance: features of the policy, judgements of policy fairness and effectiveness, contextual framing, and individual attitudes and motivations towards tank maintenance. An experimental design incorporating choice modelling was employed. Results demonstrated that perceptions of policy fairness and effectiveness are important to acceptance. Policies that include enabling features associate with increased perceptions of effectiveness, and policies that use incentives are linked to increased perceptions of both fairness and effectiveness. Individual attitudes and motivations regarding tank maintenance were significant predictors of policy support. Perceptions of a person's own ability to undertake tank maintenance tasks were negative predictors of policy intervention, suggesting that people who believe they can carry out maintenance themselves may not see the need for a policy that encourages tank maintenance to exist. The findings are discussed in relation to issues of policy design.
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