Abstract
The present paper deals with English secondary TextReviews, an increasingly popular and non-trivial mode of computer-mediated communication, which provides popularisation of the book itself as well as the increase of motivation to reading. It is considered that TextReviews are oriented on pragmatically focused impact on the reader and perform communicative-mediatory function in society, creating the algorithm of behaviour of potential readers. Particular attention is focused on the role of a reader, whose task is to extract maximum of the author’s thoughts, to grasp as much information as possible, to assess the merits of the book and finally to share emotions with potential readers. We have presented and comparatively analysed the linguistic means with the help of which authors of TextReviews manipulate potential readers. The study relies on such methods as textual analysis, contextual method, interaction analysis, and quantitative method. The results of this research show that audience-oriented type of texts is the most common. Spatio-temporal constraints of impact of TextReviews make their authors create a text in which elements of different levels of language, together with non-verbal components, are to convince the potential readers of the need to commit the actions programmed by the author of the TextReview, i.e. purchase of a book. The paper stipulates that TextReview becomes one of the main strategies of a new approach to the book publishing and book distribution nowadays.
Highlights
In modern linguistic studies there is a significant interest in the communicative processes in a language and in the study of linguistic phenomena from the perspective of communicative linguistics, linguopragmatics, etc
Explicit in the sense that their evaluative meaning is explicit in the observed response and implicit in the sense that their evaluative meaning is implicit in the observed response
Communicative specificity of the secondary TextReview is significantly formed by the web space, which serves as a communication medium, in which the text implements its mediatory function
Summary
In modern linguistic studies there is a significant interest in the communicative processes in a language and in the study of linguistic phenomena from the perspective of communicative linguistics, linguopragmatics, etc. The development and transformation of Internet communication forms lead to the genre transformation of the review as a secondary text This determines the topicality of our research. The communicative-mediatory function of TextReviews relates to advertising text functions, such as the reader's motivation for buying or reading a book, the creating of a positive image of a book by means of its emotional evaluation. Due to the implementation of the evaluating function in online TextReviews Pribytkova (2015) determines commercial and non-commercial reviews: “There are many large and small sites, where book lovers can order any book they like These sites use electronic reviews as means of attracting and convincing potential readers and buyers. Govorunova (2014) examines reviews in the system of virtual communication genres and describes the main features differentiating the virtual form of implementation of the genre from other forms: “The main features of virtual communication are the following: an electronic signal as a channel
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