Communicative tools of art journalism

Abstract

The development of convergent journalism and new media formats has changed the journalistic content dedicated to the promotion of the high art. The paper represents an overview of the recent works devoted to the research subject. The authors consider such communicative tools for promoting the art and museum-exhibition direction in journalism as performative communications, PR technologies, digital innovations in the use of VR, and the art discourse. The authors’ overview lead to the conclusion that the art direction in journalism is attempting new techniques and methods of contact with the target audience (users), which generally has a positive effect on the practices of cultural media consumption.