Communicative Taboos in Modern Business Etiquette

Abstract

The article examines the features of communicative taboos in business etiquette. The taboo system has protected core values for centuries and has been an unwritten social code. Taboo reflects the foundations of morality, spiritual culture, features of thinking and worldview of individuals and ethnocultural communities. The spheres and nature of taboos are a reflection of the times and cultures of the people and are clearly manifested in the process of intercultural communication. Violation of the most severe taboos can lead to termination of contact. The study found that in the process of intercultural communication, given the similarity of most taboo topics, the degree of categoricalness of their use is different, or the circumstances under which certain topics can be raised are different. In order to comply with the verbal rules of business etiquette valid in one's own or in other cultures and ethnic groups and at the same time ideologically express the necessary meaning, promoting friendly intercultural communication, it is necessary to use a number of ways not to break taboos related to language units. etc. In the case of nonverbal taboos, mutual misunderstanding and non-perception in the process of nonverbal communication usually occurs because a somatic object is used to nonverbally express a certain meaning or perform a certain movement, which cannot be used from the point of view of another culture.