Abstract
The article is devoted to the peculiarities of the communicative behavior generations of Udmurt women in the 20th and the early 21st century. The relevance of the article is due to the existing public demand for coverage of regional women's history and gender history. Main attention is paid to the requirements imposed by society on the behavior of the Udmurt woman. The result of a comparative analysis of the communicative behavior of two generations of women showed changes in premarital and marriage behavior. The author notes that the realities of modern life make their own corrections, including disproportions. And so the modern udmurt woman is not only the keeper of the home, but she becomes the main source of income in her family. She becomes less closed, more communicative. In this connection, Udmurt women have to overcome their modesty and shyness to develop self-presentation skills, which undoubtedly affects the strategies of communicative behavior implemented by them.
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