Abstract

The traditional Japanese shaman called itako is a kind of kuchiyose-mikos performing kuchiyose ritual to summon a spirit of the deceased and communicate with them. As a result of the decline in the number of once the common kuchiyose-mikos, the itako, who remains in Aomori, north Iwate and north Akita prefectures, happened to attract the attention of mass media. Itako began to appear in Japanese mass media in the 1950s, and by the 1960s they were already well known throughout Japan. This article will examine how mass media has changed the local folk culture, focusing on the kuchiyose practice on the sacred place Osorezan. Osorezan, located in Shimokita Peninsula, Aomori, is not only the sacred place for Buddhism but also for the folk beliefs that the spirits of the dead are gathered; therefore, various kinds of religious activities, including the kuchiyose, have taken place here. With the movement of rediscovering Japan and the boom of interesting in unexplored places in the 1950s, the mass media repeatedly picked up kuchiyose on Osorezan, and created a strong image of itako that has an inextricable connection with Osorezan. Although their relationship was actually transient, many people sharing the fictional image created by mass media visited here from around the country to observe or experience kuchiyose since the 1950s. The increase in the number of visitors from outside the region due to the new image altered the religious environment on the sacred place, and caused three changes in the kuchiyose practice, at the same time. Those three changes seem to function to avert a risk of miscommunication between itako and new clients under the phenomenon of delocalization. They can be evaluated as efforts to maintain the religious function to communicate with the dead even under new circumstances.

Full Text
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