Abstract
Explicates how traditional PR and corporate communication theories, models and paradigms may not be successfully used in an era of advanced information technology and global audience. The Internet technology has altered corporate personae and the mode, channels and methods of corporate communication and feedback. It has minimized the power distance and ushered in a new type of relationship between corporations and their relevant publics. Strategic information packaging, gatekeeping, timing and controlled reactive communication become more difficult to manage in the information age.
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