Communication Strategy of the Sumatera Utara Regional Police Traffic Directorate in Disseminating E-Ticket in Medan City, Sumatera Utara Province, Indonesia

Abstract

The purpose of this research is to analyze communication strategy of the Sumatera Utara Regional Police Traffic Directorate in disseminating e-ticket in Medan City, Sumatera Utara Province, Indonesia. This research uses a qualitative approach. The data collection techniques used in this research used in-depth interview techniques, observation, and documentation. The informants in this research are four people who were directly involved and fully involved in the implementation of the socialization of the e-ticket communication strategy. For the validity of the data in this research, two source triangulation informants are used from outside the police agency. The data analysis technique used is interactive model analysis. The results of this research show that communication strategy that occurs in the e-ticket socialization program in Medan City begins with planning, then implementation and evaluation. The communication barriers found in this research are physical barriers, frame of mind barriers, and cultural barriers. Keywords: Communication Strategy, Physical Barriers, Frame of Mind Barriers, Cultural Barriers