Communication Strategy of Public Relations in Improving the Image of Islamic Higher Education Institutions in Indonesia

Abstract

ABSTRACTImage is an important component for universities because it can increase public confidence. Efforts to improve this image can be done with a communication strategy by the public relations institution of higher education. This study seeks to find out the communication strategies of two Islamic tertiary institutions, namely State Institute for Islamic Studies of Surakarta (IAIN Surakarta) and State Institute for Islamic Studies of Salatiga (IAIN Salatiga). Both universities were chosen because they have great development opportunities because they are still in the form of institutes. The approach used is a qualitative approach with a case study method. The data collection techniques are interviews, observation and documentation. The research results that IAIN Surakarta seeks to carry out communication strategies to improve the image in the accreditation section of study programs, journals, and transformation into universities. Meanwhile, IAIN Salatiga conducted a communication strategy to improve its image in the green campus and international journals.