Communication Strategy of Aceh Government to Handling Covid-19 Pandemic in Aceh Province

Nadhar Putra,Syailendra Reza Irwansyah,Rita Zahara,Yuliana Restiviani

doi:10.37698/ashrej.v3i1.62

Abstract

Corona Virus Disease 2019 or Covid-19 that firstly identified in Wuhan-China rapidly spreaded to 215 countries over the world and has not ended yet. In Indonesia, the first Covid-19 outbreak case was on March 2020 and also has spread rapidly to all provinces. Aceh is noted to be more successful in dealing with the pandemic compared to other provinces. Aceh achieved appreciation from central government and asked to share successful experiences with other provinces. This study is aimed to identify and analyze the Communication Strategy applied by Aceh Government and the challenges faced while handling the Covid-19 Pandemic in Aceh. This descriptive-analytic research uses interview, observation and documentation study techniques as data collection techniques. Furthermore, the data is processed using Constant Comparative Techniques and Domain Analysis in order to obtain relatively valid conclusions. The results of the study concluded that there were 4 (four) Communication Strategies implemented by the Aceh Government, namely: Motivational Communication Strategy, Quick Response Strategy, Leadership Commitment Communication Strategy and Mass Communication Strategy. Meanwhile, there are various challenges faced by the Aceh Government in implementing a communication strategy while handling the Covid-19 pandemic, that is; Regional Accessibility, Socio-Economic, Socio-Cultural and Religious as well as Local Political Dynamics.

Highlights

Since the beginning of its spread in Hubei, China on December 2019, the Corona Virus or known as Covid19 has rapidly spread around the world
The results of the study concluded that there were 4 Communication Strategies implemented by the Aceh Government, namely: Motivational Communication Strategy, Quick Response Strategy, Leadership Commitment Communication Strategy and Mass Communication Strategy
Based on data and information from in-depth interviews with several key informants, observations, and the documents published by the Aceh Government and Mass Media related to Covid-19 in Aceh Province, those are classified and processed according to the chosen technique

Summary

Introduction

Since the beginning of its spread in Hubei, China on December 2019, the Corona Virus or known as Covid has rapidly spread around the world. This virus that firstly identified in Wuhan-China, at the end of August 2020 has rapidly spreaded to 215 countries with a total number of infected victims of 25,382,745 people, 850,503 died and 17,704,831 people declared cured (worldometers, 2020). Seeing the very fast transmission almost all over the world, on March 11, 2020 WHO declared the Corona Virus as Global Pandemic and appealed countries in the world to take urgent and aggressive action in preventing the spread of Covid-19.

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