Communication strategy in the implementation of health belief model (HBM) at Bali Province in dealing with COVID-19

Abstract

The Health Belief Model (HBM) approach posits that each individual shall consider health threats such as the Covid-19 outbreak as a serious problem and each individual must engage in preventive behaviors. Individual perceptions of health are the main factor for behavior change efforts so that individuals are willing to accept the conducted health promotion. This research aims to analyze the six dimensions of the Health Belief Model (HBM), which are perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action and self-efficacy. This study uses a qualitative descriptive method. The data analysis techniques used are data reduction, data display and conclusion drawing at the time of pre-research, during research, and post-research. Data collection is performed by observing, interviewing, and documenting. The result of the research is that the researchers find that the dimensions of the Health Belief Model which are most influential in the informant interview process are the cues to action and perceived severity dimensions.