Abstract
Indonesia signed the Sustainable Development Goals (SDGs) in 2015. Joko Widodo and Jusuf Kalla proposed Nawacita as a national development goal that must be achieved. Nawacita and SDGs have similarities that involve mass media. TVRI has an extensive network to implement Nawacita and SDGs through a development communication strategy as communication planning and communication management in disseminating messages to invite the community to be involved in development. This study aims to determine the development communication strategy of TVRI in implementing Nawacita and SDGs. Qualitative research methods by conducting interviews and documentation of various sources. From the research results it is known that the media can help to implement Nawacita and SDGs. In this case, TVRI as media that participates in helping the success of the government's role in implementing Nawacita and SDGs in Indonesia using development communication strategies, namely: media-based strategy by using national and local stations, Monitor magazine, new media (website www.tvri.go.id , Instagram @tvrinasional, Twitter @TVRINasional, Facebook TVRI Nasional, Youtube TVRI Nasional and the TVRI Klik application), instructional design strategies (internal and external training), participatory strategies (audience journalism and institutional visits) and marketing strategies (programs and collaborations) that are tailored to the values of Nawacita and SDGs
Highlights
In September 2015, the UnitedNations held its 70th general session in New York United States to discuss global development
The data that has been obtained are processed by (1) data reduction to select and simplify the data so that it becomes concise from the results of the interview, (2) presentation of the data, after the data is simplified and summarized, it is formed into a narrative so that it is easy to understand what is happening based on the problem, ( 3) drawing conclusions / verification, which is intended to take the essence of a problem which will get a finding from the research of the Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals that have gone through the process of data collection, data reduction, and data presentation (Miles and Huberman in Nurwandah & Badriah, 2020)
From this research it can be concluded that (1) The role of mass media and new media is helping in the successful implementation of Nawacita and Sustainable Development Goals (SDGs) in Indonesia; (2) TVRI as a public broadcasting institution helps to succeed and contribute greatly to the implementation of Nawacita and SDGs in Indonesia; (3) The development communication strategy can be used by mass media and new media to spread the values of Nawacita and the SDGs in Indonesia
Summary
In September 2015, the UnitedNations held its 70th general session in New York United States to discuss global development. The MDGs had weaknesses because the preparation and implementation were exclusive and very bureaucratic without involving the role of non-government stakeholders, such as Civil Society Organizations, Universities / Academics, the business and private sectors, and other groups (Panuluh & Fitri, 2016). These weaknesses are corrected in the implementation of the SDGs which prioritizes multi-stakeholder cooperation
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
