Communication strategies in the public political space of Russia: from integration to protest

Abstract

The article is devoted to the analysis of communication strategies of various political actors in the public space of Russia, as well as the conceptual understanding of integration and protest moods in Russian society. The research problem is to clarify the optimal strategies for the communicative interaction of various subjects of the political process, including society and the authorities in the process of implementing public policy. Special attention is paid to the interpretation of the integration and protest moods of the population of the Russian Federation in the conditions of constant transformations of the Russian political system. The methodological basis of the study was the basic provisions of political communication studies, as well as a non-institutional paradigm according to which the communication process is presented in the form of multidimensional interactions influenced by formal and informal factors of public policy implementation.The research is aimed at conceptualizing mass communication in the context of achieving public consensus. Quantitative content analysis of strategies of socio-economic development of the regions of the Russian Federation, as well as statistical analysis of secondary empirical data of Russian sociological centers were used as special methods. In the course of the study, the conditions for the functioning of public policy determining the variability of communication strategies are determined, consisting both in the regulatory differences in the involvement of various public institutions and in the uncertainty of the actions of communication subjects to achieve public consent. The scientific novelty of the study lies in the fact that, based on the results of empirical research, three strategies of communication and institutional interaction between various subjects of the domestic political process are proposed, taking into account their socio-psychological attitudes: "integration dialog interaction", "separate coexistence", "patron-client relations".