Abstract
This article aims to present the results of pilot studies on the involvement of the four largest Information Communication Technology (ICT) companies in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The research was carried out using the method of the content of messages posted on the official Facebook and Twitter accounts of the ICT companies’ analysis. The analysis showed that the companies prefer corporate ability communication strategy over Corporate Social Responsibility (CSR) or a hybrid one. Posts rarely concern the company’s activities related to social and environmental responsibility. Although they engage in activities supporting the achievement of the SDGs and provide information about it on their corporate websites, the topic of sustainable development has been taken up in small numbers in the posts examined.
Highlights
Nowadays, a responsible business is a business that joins in the achievement of the SustainableDevelopment Goals (SDGs), which were declared by the United Nations in 2015 and are binding for all nations
The analysis of the content of 1400 posts posted on company social media accounts on Twitter and Facebook showed that the surveyed companies prefer the Corporate Ability communication strategy
Apple did not communicate with stakeholders on Sustainable Development-related topics through official social media accounts (Facebook and Twitter); there was no record of such communication during the audited period
Summary
Development Goals (SDGs), which were declared by the United Nations in 2015 and are binding for all nations. Enterprises that have a significant impact on society and environment should play a key role in promoting and implementing the SDGs. Increasing amounts of transmitted data in mobile networks, the maintenance of server rooms, data centers and the production of new equipment increase the share of Information Communication Technology (ICT) companies’ global greenhouse gas emissions. Companies in promoting the Sustainable Development Goals through social media. Studies examine which communication strategy—corporate ability or corporate social responsibility—is used by companies in social media. In the first part of the article, Sustainable Development and Corporate Social Responsibility are described. The last part of the article presents conclusions and research limitations
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