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Abstract
Online mass media was often linked to the word with online newspapers in this study, which generally refers to an exchange of information. In the recent years there has been much debate on the impact of new communication media on the household online newspapers. In Sri Lanka, online newspapers have been rapid, but lack of work was done to test public acceptance of online news media with respect to printed newspapers. The present study deals with communication revolution of online newspaper media in Sri Lanka. Research was derived into several areas. Main focused area was to find out whether after communication revolution of online newspapers how it was affected the printed newspapers and find out, how readers perceive the credibility of online newspapers with the experiences with the Internet, online newspapers, and familiarity with printed newspapers sociologically analyzed in the study. According to study, a questionnaire for the users was emailed. In addition fourteen individual websites of newspapers were examined and Sri Lankan online news media was a symbol as well as a reflection of Sri Lankan society, finally extremely increasing trend was observed.
Highlights
In the recent years there has been much debate on the impact of new communication media on the household
This study was mainly focused on communication revolution of online newspaper media in Sri Lanka
In this study we examined the newspaper reader’s trend towards the online from the printed ones among Sri Lankan community
Summary
In the recent years there has been much debate on the impact of new communication media on the household. In Sri Lanka, where progress in the development and application of communications technology has been rapid, but lack of work was done to test public acceptance of online news media. This study was mainly focused on communication revolution of online newspaper media in Sri Lanka. Main focused area was to find out whether after communication revolution of online newspapers, how it was affected the printed newspapers. Do people willing to pay and subscribe the online newspapers was the study area. From this outcome future trend of online newspaper readers can be forecast. Final focused area was to concentrate on this research to find the current and future trend of online newspapers readers and predict the best forecasting method for online newspaper trend.
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