Communication of Inclusive Innovation for Sustainable Development in India

Abstract

In India, the national innovation ecosystem has attempted to draw on the experiences of the rural poor and female population but there is a persistent urban-rural divide and gender gap in innovation. The bottom-up communication approach to indigenous innovation will be an important complement to India’s inclusive national innovation system. The Grassroots to Global (G2G) model is a potential model for other developing nations interested in an inclusive framework to communicate innovative solutions to sustainable development. What can one learn about indigenous innovation for building an ecosystem of inclusive innovation in India? What kinds of media can effectively provide access to excluded populations on information of grass root innovations in developing countries like India? This chapter gives evidence that inclusive innovation systems can modernize and upgrade skill sets; integrate communities through creation of e-Networks; create awareness of ICT tools and usage; generate locally relevant content; and generate direct employment opportunities for sustainable development.