COMMUNICATION NETWORKS AND ITS IMPLEMENTATION IN DEVELOPING TOURISM IN BANYUWANGI

Abstract

The Banyuwangi Regency Government has made tourism a leading sector to support the regional economy. Efforts to promote tourism through world-class events such as the BEC (Banyuwangi Ethno Carnival), Tour De Ijen and Gandrung Sewu attractions are regularly held every year. Communication network patterns can be understood as forms or relationships between two or more people in sending and receiving messages in the right way so that the message in question can be understood. The importance of communication networks for tourism actors in developing tourism potential in Banyuwangi. For this reason, what is the role of tourism actors in the communication network and how to analyze communication network patterns among tourism actors in Banyuwangi. This research method uses a qualitative approach to explore deeper information about how the communication network in the tourism community in Banyuwangi Regency supports and promotes tourism.One of the important roles in developing tourism in Banyuwangi is building communication channels to all levels, both government, private and community. The connectivity that occurs is built through a communication network that gradually takes root among tourism actors. This special event activity encourages tourism actors to establish communication networks between actors. Both communication is carried out from top to bottom and vice versa, also communication between tourism actors. Based on the results of the analysis of the communication network in the Tourism Actors Community, namely from the government, private sector and tourism organizations, it is known that there are four opinion leaders as individuals who are considered credible so that tourism actors and places ask them a lot of questions.