Abstract

Objective: The aim of this research is to define the role of media relations implementation at SKK Migas, Public Relations plays more of a role as a communication technician and facilitator. As a communications technician, Public Relations plays the role of creating and implementing Media Relations activities, where Public Relations is not placed as a source of information in Media Relations activities. Method: The research method used is a case study method, because this research aims to observe real events that occurred in media relations carried out by the Special Task Force for Upstream Oil and Gas Activities to realize the program for handling oil reserves with stakeholders in Indonesia. The things examined in this research are related to the data and facts contained in the implementation of the Special Oil and Gas Working Unit program, a single 1 Million BPOD program. This research provides a relatively complete picture of what happened when the research was conducted. Results: The results of research on the program implementation process in operational activities in the upstream oil and gas industry are known to often encounter obstacles. Various problems in the operational activities of the upstream oil and gas industry have resulted in two broad outlines that are relevant to the function of public relations. Negative reporting in the media, relations with local media and local journalism organizations are examples of the main focus of all discussions in the Media and Publications section.

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