Communication Management Corporate Social Responsibility Program Pt. Perkebunan Nusantara V

Abstract

The existence of corporate social responsibility [CSR] is a requirement included in the State-Owned Enterprises [SOEsBUMN]. The presence of this CSR contributes to creating social investment. Community development and empowerment programs conducted by PT. PN V as a state is an example. The state-owned company doing the Partnership Program and Community Development [CSR] that there are obstacles in the form of complaints in its implementation. This study aims to [1] to analyze and explain the Partnership for community empowerment evaluation conducted by PT. PN V as a communicator. [2]. Analyze and explain the response of the people who benefited Partnership program in an effort to empower as communicant. This study uses manajemn approach and communication as a theoretical framework. The method used is descriptive qualitative. Data were collected through interviews supported the data documentation. The data collected was analyzed qualitatively. The study concluded that [i]. Evaluation partnership program as a form of communication management process should be implemented in an integrated manner. The final results will not be obtained if the company empowers people or communicators just berlandasakan policy alone, and do not attract sympathetic communicant. [ii] In the meantime, the public response as a communicant of the evaluation found that the complaint indicates that the community empowerment program is not identical to that put forward the principle of participatory evaluation stages. So that the evaluation for the communicant regarded as something difficult, is not mutually beneficial. In this context the communicant success or failure is also part of a program.