Abstract
In this chapter, the authors adopt a corpus methodology to examine how business tourism promotional guides are written in their original language. Two examples (one in English and one in Spanish) are carefully examined according to a classification of verbal and non-verbal elements. First, the authors explain in the introduction the methodology of the study. They then continue with the analysis and description of the comparable corpus. Two promotional guides (one in English and one in Spanish) were selected for this purpose. For each of them, non-verbal elements are analyzed (fonts, text arrangement, symbols, images, colors) as well as verbal elements (voice, mode, types of sentences, verb tenses, adjectives, adverbs, personal pronouns, possessive determiners, and modal verbs).
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