Communication Effect of Lifestyle Vlog: A Comparison between Chinese and Foreign Digital Media

Abstract

In 2012, YouTube had its first vlog. Until 2018, it developed in China and became popular among young people. With the advantages of individuation, original taste and visualization, logs can meet the diverse needs of the audience. This study selects lifestyle vlog as the research object, analyzes the communication content, mode and effect, and selects Chinese and foreign social media platforms for comparative analysis to find out the similarities and differences among them. According to the research results, the log content does not vary from country to country. It can bring knowledge, satisfy curiosity, and entertain people.